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Stagecoach Gold is a sub-brand used by various Stagecoach bus subsidiaries in the United Kingdom. Stagecoach Gold (originally Goldline) was launched in 2007 and was designed to attract more middle-class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes.〔(What is Stagecoach Gold ) Stagecoach Gold〕 Stagecoach in Oxfordshire currently runs the most Stagecoach Gold routes with a total of six as of August 2015. Stagecoach in Oxfordshire also owns the largest number of Stagecoach Gold branded vehicles with 50 in its fleet as of August 2015. ==History== The Goldline brand was introduced to try and win more middle class motorists to bus services. It was initially trialled in two areas, Perth and Warwick from November 2007, both on routes which received kick-start funding from the government to help establish the routes. Stagecoach East Scotland invested £300,000 to demonstrate the idea to politicians. Goldline routes have a luxury specification. Buses have hand stitched leather seats, metallic paint, special flooring and free WiFi. Drivers wear special uniform and there is a Goldline customer charter.〔 In February 2009 the service was expanded to Aldershot and in September 2009 to Cheltenham and Gloucester on route 94. At this stage the brand name changed from ''Goldline'' to ''Stagecoach Gold'', as well as the introduction of a new livery with brighter swoops added, as opposed to the previous gold and blue only livery. The reason behind the name change was that Translink had the rights to the ''Goldline'' name, using it on their Ulsterbus coach services, and Stagecoach had to pay Translink a royalty. In 2010, the Stagecoach Gold brand was extended to services run by Scottish Citylink, where Stagecoach have a 35% shareholding, where the Glasgow to Aberdeen and Glasgow to Inverness services were designated as Citylink Gold.〔(【引用サイトリンク】publisher=Scottish Citylink )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Stagecoach Gold」の詳細全文を読む スポンサード リンク
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